Solutions by Sam Case Studies

Merrell - Influencer Marketing

Directed and grew Merrell’s influencer marketing programming for 3+ years working with key influencers, tastemakers and celebrities for coverage including Meghan Markle, Chrissy Teigen, Jason Kelce, and more.

Planned and executed on influencer marketing campaigns during key commercial period that were specifically tied to an increase in sales by 50% as well as lead generation spikes for key partnership launches.

Forbes Functions - Public Relations

Cameron Forbes, Founder of Forbes Functions came to Solutions by Sam after previously working with PR and yielding little to no results. Within the first 5 months, Solutions by Sam secured over 40 press placements inclusive of print, digital and broadcast. Outlets included People, Brides, Stylecaster, Martha Stewart, The New York Times and more!

Salon 21 - New Launch/Opening

Salon 21 began working with Solutions by Sam 3 months prior to opening their physical space in NYC. Solutions by Sam brought in 40 key editors to the opening event and secured 10 launch stories inclusive of an exclusive launch announcement with Women’s Wear Daily.

BADESOFA BRAND MARKETING CASE STUDY

  • Public Relations, driving awareness through earned media

  • Influencer Marketing, crafting niche storytelling to increase reach and conversion

  • Partnerships, securing brand and event collaborations to expand audience and engagement

  • Affiliate Marketing, building a program and network to drive sales

  • Content Direction, curating custom campaign assets with photoshoot direction specific to new market, platform needs, and product launches

  • Messaging and Positioning, refining full-funnel brand identity across key products and program calendar

  • Program Management, generating cross-functional marketing strategy for product launches and key moments across channels, including email, SMS, web, social, activation, paid, and earned media

Results:

  • 25% Increase in Press Placements

  • US business had 318% Net Revenue growth vs. previous year

  • US business now makes up 60% of total global business

MERRELL BRAND MARKETING CASE STUDY

Merrell Outdoor Lifestyle multi-year brand strategy

  • Led brand repositioning across influencers, media, eComm, and content strategy to increase affinity, scale awareness, and boost conversion

Results:

  • Average email open rate 4X industry standard

  • Average social engagement rate 7X industry standard

  • Footwear News Brand of the Year (Merrell Hiking Club, More Less, BBBSA)

  • US business now makes up 60% of total global business