Solutions by Sam Case Studies

Merrell - Influencer Marketing
Directed and grew Merrell’s influencer marketing programming for 3+ years working with key influencers, tastemakers and celebrities for coverage including Meghan Markle, Chrissy Teigen, Jason Kelce, and more.
Planned and executed on influencer marketing campaigns during key commercial period that were specifically tied to an increase in sales by 50% as well as lead generation spikes for key partnership launches.

Forbes Functions - Public Relations
Cameron Forbes, Founder of Forbes Functions came to Solutions by Sam after previously working with PR and yielding little to no results. Within the first 5 months, Solutions by Sam secured over 40 press placements inclusive of print, digital and broadcast. Outlets included People, Brides, Stylecaster, Martha Stewart, The New York Times and more!

Salon 21 - New Launch/Opening
Salon 21 began working with Solutions by Sam 3 months prior to opening their physical space in NYC. Solutions by Sam brought in 40 key editors to the opening event and secured 10 launch stories inclusive of an exclusive launch announcement with Women’s Wear Daily.

BADESOFA BRAND MARKETING CASE STUDY
Public Relations, driving awareness through earned media
Influencer Marketing, crafting niche storytelling to increase reach and conversion
Partnerships, securing brand and event collaborations to expand audience and engagement
Affiliate Marketing, building a program and network to drive sales
Content Direction, curating custom campaign assets with photoshoot direction specific to new market, platform needs, and product launches
Messaging and Positioning, refining full-funnel brand identity across key products and program calendar
Program Management, generating cross-functional marketing strategy for product launches and key moments across channels, including email, SMS, web, social, activation, paid, and earned media
Results:
25% Increase in Press Placements
US business had 318% Net Revenue growth vs. previous year
US business now makes up 60% of total global business

MERRELL BRAND MARKETING CASE STUDY
Merrell Outdoor Lifestyle multi-year brand strategy
Led brand repositioning across influencers, media, eComm, and content strategy to increase affinity, scale awareness, and boost conversion
Results:
Average email open rate 4X industry standard
Average social engagement rate 7X industry standard
Footwear News Brand of the Year (Merrell Hiking Club, More Less, BBBSA)
US business now makes up 60% of total global business